01 / FITSTAC
One platform.
A stronger gym.
CRM, scheduling, and high-converting gym websites—designed as one streamlined operating system.
- Product strategy
- Full-stack development
- Workflow design
PRODUCT WALKTHROUGH2026
Jose\Rivas
TECHNOLOGY LEADER / FULL-STACK ENGINEER
Fifteen years turning complex software ecosystems into secure, scalable, automated platforms—and helping teams move with confidence.
SYSTEMS THINKER
PEOPLE-CENTERED BUILDER
How Jose approaches the work
// 00.02°
I listenFind the real constraint. Hear the people living with it.
I imagineTurn ambiguity into a system the whole team can see.
I createShip, learn, improve—and leave the platform stronger.
// 00.03°
SELECTED WORK
Proof,
not posture.
Products and platforms that make difficult work feel clear, useful, and possible.
15+years building
across the stack
across the stack
180+applications in a
modern delivery ecosystem
modern delivery ecosystem
05years focused on
cloud and automation
cloud and automation
One platform.
02 / BRAINBOX
Momentum,
made visible.
A task-completion experience for people with ADHD, using gentle structure, focus rituals, and progress cues to make starting feel possible.
- Product concept
- Experience design
- Applied behavioral systems
// 00.04° / SERVICES
What I do best—and what your next project needs most.
Six connected disciplines. One point of view from first signal to shipped system.
FOUNDATION/01
Brand Identity
A brand is a system before it is a logo. I shape the visual language, voice, and rules that keep every touchpoint clear and consistent.
- Positioning & messaging
- Visual identity systems
- Brand guidelines
- Digital-first brand systems
- Branded assets
DIRECTION/02
Strategy
Clear direction turns ambitious ideas into work teams can ship. I connect business goals, user needs, and technical constraints into one practical roadmap.
- Market & audience research
- Product strategy
- Journey mapping
- Roadmaps & rollout planning
- Working sessions
CREATIVE/03
Design & Innovation
From first sketch to production-ready experience, I turn complex workflows into digital products people understand and want to use.
- Product & service design
- UX and interface systems
- Rapid prototyping
- Validation & iteration
- Launch experience
INTELLIGENCE/04
AI Systems
I design practical AI systems that improve decisions, automate repeatable work, and keep people firmly in control.
- AI vision & roadmaps
- Agentic workflows
- Knowledge & retrieval
- Evaluation & guardrails
- Integration & adoption
DISCOVERY/05
SEO
Search performance starts with a technically sound platform and content built around real intent. I make both work together.
- Technical SEO
- Information architecture
- Search intent & content
- Performance & schema
- Measurement & iteration
ENGINEERING/06
Development
I build resilient digital products from interface through infrastructure—fast enough to launch and sturdy enough to scale.
- Full-stack applications
- Cloud architecture
- CI/CD & automation
- Security & reliability
- Performance & observability
// 00.05° / THE WHOLE SYSTEM
From interface
to infrastructure.
José brings the full landscape into view—people, product, code, cloud, security, and the delivery system connecting them.
Technology leadership
Clear direction across product, engineering, security, and delivery.
Platform transformation
Modern foundations that let teams ship safely and repeatedly.
Full-stack systems
Thoughtful experiences backed by reliable services and sensible architecture.
Applied AI
Practical agentic workflows that create leverage without creating chaos.
// 00.06° / ABOUT JOSE
Built from
every layer.
I began as a front-end developer and grew into back-end engineering, platform strategy, DevOps, and technical leadership. That path shaped how I work today: zoom out far enough to understand the system, then get close enough to make it real.
Across legal, pharmaceutical, and consulting environments, I’ve helped teams deliver secure software where trust, clarity, and operational rigor matter.
Follow the journey on LinkedIn// OPEN TO TECHNOLOGY LEADERSHIP & CONSULTING